From all over the world, you will find people who love coffee and just can’t get enough of it. This is why many businesses in the coffee industry continue to thrive, because they are marketing a product that will never go out of style. In fact, 54% of Americans over 18 will drink at least one cup of coffee every day. Many people do this because they say that it makes them feel more productive. 46% of people who drink coffee say that they experience a rise in their productivity at work.
For companies whose main focus is marketing these delicious blends to the many people who can’t get enough of it, it is important to be able to market your products in a way that is chic and will catch any customer’s eye. This is why you need to have the best coffee bag labels and coffee bag design that stands out above the rest. You see anything from the most simplistic to the yawn-inducing when you’re browsing the coffee aisles, and you want your coffee bags to stand out above the rest. This is because, according to statistical research, 26% of people say that the packaging on a product is one of the defining factors that made them choose that specific item when they were shopping.
We believe that packaging design is just more than being able to get someone to take a product off of a shelf, but enough to make them toss the product in their cart because they get the sensation that, when a package looks so good, the product absolutely has to be great! A survey conducted in 2016 said that 66% of consumers have tried a new product because they noticed that the packaging caught their eye, so they were intrigued enough to try the product. Who says that marketing is not one of the most important sales decisions in the world?
But just remember: It goes beyond the coffee bags themselves and also depends on the aspects like coffee bag labels and what is printed on the back, because capturing the reader’s attention is important as well. So, the next time you think about your coffee packaging design, consider every aspect – and stick with a company who has your back and you can depend on.
